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Roop Jewellers

Roop Jewellers is a prominent brand of jewellery in Delhi. They are committed to provide genuine gold and diamond jewelleries with variety of designs. Roop Jewellers welcomes people to find out rings, pendants, earrings, bangles etc.

Client : Roop Jewellers
Industry : Jewellery
Services : Web Designing and SEO
Case Study Term : October 2017 – On Going
Background : Roop Jewellers is a famous brand of jewelleries. They driven the help of Innovative Digital Marketing to take them to next level through SEO, SMO, Display Advertising and more specifically in this case study. Domain : www.roopjewellers.co.in

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Challenge

• Being a new website with low web traffic we were challenged to start the SEO activity from very basic.
• Website was not listed on any Search Engines and other listing sites with any of the important keywords.
• When it comes to user point of view, website is incomplete and not respective to generate query.
• Website Structure is basic and not able to attract the audiences.
• A detailed analysis of the website and spider’s point of view was required to be conducted correctly.
• Heading Tag, Title Tag, Description Tag, Keywords/Keyword Phrases, Alt Tags and Meta Tags were missing.
• Duplicate Content exists in all the pages of websites.
• No Back links.
• No SMO.
• Not available on Google Analytics & Webmaster.

Unique Plan

Our Digital Marketing Team is decided to implement proven SEO strategy covering following steps to tackle it:
• To do comprehensive analysis of the website both from visitors point of view as well as Crawlers.
• To change complete structure of the Website according to Visitors Point of View.
• To add XML Sitemap, Robots.txt, Footer, Header and query system in the website.
• Research and manage all important and related keywords for the website.
• As needed important keywords in website content, we have decided to put such keywords and keyphrases in all the important pages of website.
• To submit manually the website and its important pages in all the major search engine and reference sites.

Implementation of Action

We have made all implementation successfully through analysis and research of the website:
• Identified targeted keywords and keyphrases and submitted website to major search engines.
• Changed Complete Website Structure to attract visitors.
• Created and installed all important code related to Search Engine Optimization i.e. Heading Tag, Title Tag, Description Tag, Alt Tags and Meta Tags, Navigation, Footer, Header and query system in the website.
• Changed duplicated content with implementing related keywords in each paragraph of all the important pages.
• Created blog and social media profile for successful link building process.
• Built powerful backlinks through submitting sites on major Search Engines, Social Media Channels and other top ranked referral sites.
• Provided search engine tracking and analytics reports on monthly basis.
• Monitored and analyzed the site's position on search engines and directories at time to time interval.
• Resubmitted the website on a monthly basis to maintain position and ranking.

Actual Result

The website has accomplished inspiring Search Engine Ranking in all the major Search Engines. The website is presently positioned on first page ranking on Google with all prominent keywords.

SEO Ranking At Google.co.in

S.No	Keyword	Position	Page
1.	Best Jewellers in South Delhi	3	1st
2.	Hallmark Jewellers in Munirka	3	1st
3.	Hallmark Jewellers in Vasant Vihar	3	1st
4.	best gold jewellers in south delhi	4	1st
5.	best jewellers in munirka	4	1st
6.	hallmark jewellers in delhi	4	1st
7.	list of jewellers in south delhi	5	1st
8.	gold jewellers in south delhi	5	1st
9.	jewellers in munirka	5	1st
10.	best jewellers in vasant vihar	5	1st

Actual Result

Organic Traffic

The site achieved impressive Website traffic in all the type of traffic.