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Orchid Hospital

Orchid Hospital is a 50 bedded multidisciplinary hospital in Janakpuri, closest to Dwarka (5 kms). This state of the art hospital has the latest equipments and round the clock services.

Client : Orchid Hospital
Industry : Hospital
Services : Web Designing, SEO and SMO
Case Study Term : May 2023 –On going
Background : Orchid Hospital began its journey from Gurudayal Hospital, in the year 1990, and with constant efforts and perseverance, we were able to serve the community. With immense gratitude that has kept us in people’s hearts, They continued this journey by opening Orchid Hospital in the year 2001.

Domain: www.orchidhospitaldelhi.com

Challenge

• As a new website with low web traffic we were challenged to start the SEO activities from very basic.
• Website was not listed on any Search Engines and other listing sites with any of the important keywords.
• Website is not user-friendly and not respective to generate query.
• Website Structure is basic and failed to attract the visitors, make also poor traffic.
• Mandatory pragmatically conducted a comprehensive study of the website according to spider’s point of view.
• Heading Tag, Title Tag, Description Tag, Keywords/Keyword Phrases, Alt Tags and Meta Tags were missing.
• Duplicate Content exists in all the pages of websites.
• No Back links.
• Not associated with top Social Media Channels.
• Not listed on Google Analytics & Webmaster.

Unique Plan

Our Digital Marketing Team is decided to implement proven SEO strategy covering following steps to tackle it:
• To do comprehensive analysis of the website both from visitors point of view as well as Crawlers.
• To change complete structure of the Website according to Visitors Point of View.
• To add XML Sitemap, Robots.txt, Footer, Header and query system in the website.
• Research and manage all important and related keywords for the website.
• As needed important keywords in website content, we have decided to put such keywords and keyphrases in all the important pages of website.
• To submit manually the website and its important pages in all the major search engine and reference sites.

Implementation of Action

We have made all implementation successfully through analysis and research of the website:
• Identified targeted keywords and keyphrases and submitted website to major search engines.
• Changed Complete Website Structure to attract visitors.
• Created and installed all important code related to Search Engine Optimization i.e. Heading Tag, Title Tag, Description Tag, Alt Tags and Meta Tags, Navigation, Footer, Header and query system in the website.
• Changed duplicated content with implementing related keywords in each paragraph of all the important pages.
• Created blog and social media profile for successful link building process.
• Built powerful backlinks through submitting sites on major Search Engines, Social Media Channels and other top ranked referral sites.
•Provided search engine tracking and analytics reports on monthly basis.
• Monitored and analyzed the site's position on search engines and directories at time to time interval.
• Resubmitted the website on a monthly basis to maintain position and ranking.

Actual Result

The website has accomplished inspiring Search Engine Ranking in all the major Search Engines. The website is presently positioned on first page ranking on Google with all prominent keywords.

SEO Ranking At Google.co.in

Actual Result

Organic Traffic

The site achieved impressive Website traffic in all the type of traffic.

Corporate Office

District Center, Janakpuri, New Delhi - 110058
9212223317
innovativedigitalmarketing.in
info@innovativedigitalmarketing.in
punitidm@gmail.com

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