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Dr. Neha Khandelwal

Dr. Neha Khandelwal is a gynecologist and obstetrician. She is based out of Panchsheel Park (New Delhi), and Malviya Nagar (New Delhi). Dr. Neha Khandelwal completed her MBBS from Rajiv Gandhi University of Health Sciences, Bangalore, India, in 2004. She completed her MS from the same institute in 2008. The doctor has been practicing medicine for the last sixteen years. She has been a specialist since the last twelve years. She worked as Senior Consultant (Obstetrics & Gynaecology) at Birthright by Rainbow Hospitals (FE Health) from 2012 to 2018. Dr. Neha Khandelwal’s areas of expertise are gynecology, obstetrics, and infertility. The doctor is a member of Indian Fertility Society, Indian Menopause Society, FOGSI, AOGD.

Client : Dr. Neha Khandelwal
Industry : Doctor
Services : Website | SEO | SM0
Case Study Term : December 2018 – On Going
Background : He brings with him the surgical experience of India’s top academic institution like AIIMS along with many international prestigious institutions.
Domain : drnehakhandelwal.com

Challenge

• As a new website with low web traffic we were challenged to start the SEO activities from very basic.
• Website was not listed on any Search Engines and other listing sites with any of the important keywords.
• Website is not user-friendly and not respective to generate query.
• Website Structure is basic and failed to attract the visitors, make also poor traffic.
• Required prudently conducted a detailed study of the website according to spider’s point of view.
• Heading Tag, Title Tag, Description Tag, Keywords/Keyword Phrases, Alt Tags and Meta Tags were missing.
• Duplicate Content exists in all the pages of websites.
• No Back links.
• No SMO.
• Not listed on Google Analytics & Webmaster.

Unique Plan

Our Digital Marketing Team is decided to implement proven SEO strategy covering following steps to tackle it:
• To do comprehensive analysis of the website both from visitors point of view as well as Crawlers.
• To change complete structure of the Website according to Visitors Point of View.
• To add XML Sitemap, Robots.txt, Footer, Header and query system in the website.
• Research and manage all important and related keywords for the website.
• As needed important keywords in website content, we have decided to put such keywords and keyphrases in all the important pages of website.
• To submit manually the website and its important pages in all the major search engine and reference sites.

Implementation of Action

We have made all implementation successfully through analysis and research of the website:
• Identified targeted keywords and keyphrases and submitted website to major search engines.
• Changed Complete Website Structure to attract visitors.
• Created and installed all important code related to Search Engine Optimization i.e. Heading Tag, Title Tag, Description Tag, Alt Tags and Meta Tags, Navigation, Footer, Header and query system in the website.
• Changed duplicated content with implementing related keywords in each paragraph of all the important pages.
• Created blog and social media profile for successful link building process.
• Built powerful backlinks through submitting sites on major Search Engines, Social Media Channels and other top ranked referral sites.
•Provided search engine tracking and analytics reports on monthly basis.
• Monitored and analyzed the site's position on search engines and directories at time to time interval.
• Resubmitted the website on a monthly basis to maintain position and ranking.

Actual Result

The website has accomplished inspiring Search Engine Ranking in all the major Search Engines. The website is presently positioned on first page ranking on Google with all prominent keywords.

SEO Ranking At Google.co.in

Actual Result

Organic Traffic

The site achieved impressive Website traffic in all the type of traffic.

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