Introduction In the dynamic world of business, staying ahead means understanding not just your own company, but also those you compete with. Competitor analysis is a strategic and ethical approach to uncovering the strengths and weaknesses of your competition. For small businesses, this is crucial, allowing you to navigate today’s competitive landscape with insight and agility. Understanding Your Competitors Your competitors come in two forms: direct competitors who offer a similar product or service and indirect competitors who satisfy the same customer need with a different type of offering. Identifying…

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Does your website attract visitors, but leave them clicking away without engaging? You’re not alone. Turning website traffic into valuable customers requires more than just a flashy design. Understanding why visitors aren’t converting is crucial for optimizing your website and boosting your bottom line. Here are 10 common culprits sabotaging your conversion rate, along with actionable tips to fix them: Slow Website Problem: In today’s fast-paced world, nobody wants to wait. If your website takes an eternity to load, visitors bounce before they even see your offerings. Solution: Use tools…

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In the realm of search engine optimisation (SEO), website owners often come across the term “domain authority.” This score, typically represented by a number ranging from 1 to 100, is touted as an indicator of a website’s overall strength and its potential to rank well in search results. But is domain authority truly a ranking factor used by Google’s algorithm? Let’s delve deeper to understand its significance and its actual impact on SEO. What is Domain Authority? Domain authority (DA) is a metric developed by third-party SEO tools like Moz…

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URL Redirection and SEO Have you ever clicked on a link and landed on a different page than the one you expected? That’s called URL redirection or URL forwarding. A technique that allows webmasters to redirect users and search engines from one URL to another. For example, if you type www.example.com in your browser, you may be redirected to https://example.com, which is the same website but with a different URL. Why is it used? There are many reasons why webmasters use URL redirection, such as: How does URL redirection affect…

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If you are searching for the best SEO company in Delhi, your quest ends here at Innovative Digital Marketing (IDM). As a premier digital marketing agency in Delhi, IDM is dedicated to offering a diverse range of SEO services designed to enhance your website’s visibility on search engines, ultimately driving organic traffic and qualified leads. SEO for a New Website: 9 Essential Steps by the Best SEO Agency in Delhi Embarking on the journey of SEO for a new website can be complex, but not with IDM. Our experienced SEO…

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In the ever evolving world of digital marketing, there are only a few platforms that have made the best use of YouTube for marketing. With billions of users, YouTube can be the best marketing platform for your business and the tasks that you are involved in. YouTube marketing has become one of the most robust platforms for the brands to connect. It has become the right choice for building lasting relationships with the audiences. One of the powerful digital marketing agencies that has been known for providing you with an…

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The prime factor of digital marketing endeavour is to establish a connection between brands and consumers. One way that it can be achieved is through the influencer marketing. It involves the use of relatable individuals to bridge the gap between brands and the consumers. That can be an excellent way to offer a human touch to the advertising and marketing campaigns. A reliable marketing agency should be able to help you aplenty in this context. Influencer Marketing Adds more Value to Your Marketing The influencer marketing is all about adding…

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It is quite essential to have a strong online presence. One such potent and capable tool that can bring more business to your venture is Google My Business profile. It does provide you with a direct line to your potential customers and offers you a better online visibility. The Google My Business Tool – The Powerful Business Option Google My Business is all about displaying your business information on Google. In fact, it can give you a great opportunity to you in standing out from the local searches. The profile…

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Today’s business world has been innovative and exciting. But, when staying ahead of competition is concerned, the right synergy between technology and marketing is one important concept. That is where you need to strike the right balance between the AI tools and digital marketing. Instead of discussing an AI tools vs digital marketing scenario, it may be essential and important to look at a synergy between them. The Rise of AI Tools The rise of Artificial intelligence has been quite tremendous, and it has revolutionised several industries globally. Marketing is…

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The online world is overcrowded with sources offering digital marketing advice. With increasing ease of internet accessibility, almost every person has the world at his fingertips. If provided the right kind of push, the talks of your brand can spread like a wildfire among your target audience. Studies show that most of the searches performed on the internet are done through Google. More than 60% of these people, click on the first 5 results that the search list displays. This makes it even more important to focus on SEO so…

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