In the realm of search engine optimisation (SEO), website owners often come across the term “domain authority.” This score, typically represented by a number ranging from 1 to 100, is touted as an indicator of a website’s overall strength and its potential to rank well in search results. But is domain authority truly a ranking factor used by Google’s algorithm? Let’s delve deeper to understand its significance and its actual impact on SEO. What is Domain Authority? Domain authority (DA) is a metric developed by third-party SEO tools like Moz…
Read MoreIs website URL redirection good or bad for SEO?
URL Redirection and SEO Have you ever clicked on a link and landed on a different page than the one you expected? That’s called URL redirection or URL forwarding. A technique that allows webmasters to redirect users and search engines from one URL to another. For example, if you type www.example.com in your browser, you may be redirected to https://example.com, which is the same website but with a different URL. Why is it used? There are many reasons why webmasters use URL redirection, such as: How does URL redirection affect…
Read MoreBest SEO Company in Delhi
If you are searching for the best SEO company in Delhi, your quest ends here at Innovative Digital Marketing (IDM). As a premier digital marketing agency in Delhi, IDM is dedicated to offering a diverse range of SEO services designed to enhance your website’s visibility on search engines, ultimately driving organic traffic and qualified leads. SEO for a New Website: 9 Essential Steps by the Best SEO Agency in Delhi Embarking on the journey of SEO for a new website can be complex, but not with IDM. Our experienced SEO…
Read MoreYouTube Marketing Strategies
In the ever evolving world of digital marketing, there are only a few platforms that have made the best use of YouTube for marketing. With billions of users, YouTube can be the best marketing platform for your business and the tasks that you are involved in. YouTube marketing has become one of the most robust platforms for the brands to connect. It has become the right choice for building lasting relationships with the audiences. One of the powerful digital marketing agencies that has been known for providing you with an…
Read MoreCreating Emotional Connections through Influencer Marketing
The prime factor of digital marketing endeavour is to establish a connection between brands and consumers. One way that it can be achieved is through the influencer marketing. It involves the use of relatable individuals to bridge the gap between brands and the consumers. That can be an excellent way to offer a human touch to the advertising and marketing campaigns. A reliable marketing agency should be able to help you aplenty in this context. Influencer Marketing Adds more Value to Your Marketing The influencer marketing is all about adding…
Read MoreThe Ultimate Guide to Optimizing Your Google My Business
It is quite essential to have a strong online presence. One such potent and capable tool that can bring more business to your venture is Google My Business profile. It does provide you with a direct line to your potential customers and offers you a better online visibility. The Google My Business Tool – The Powerful Business Option Google My Business is all about displaying your business information on Google. In fact, it can give you a great opportunity to you in standing out from the local searches. The profile…
Read MoreAI Tools VS Digital Marketing
Today’s business world has been innovative and exciting. But, when staying ahead of competition is concerned, the right synergy between technology and marketing is one important concept. That is where you need to strike the right balance between the AI tools and digital marketing. Instead of discussing an AI tools vs digital marketing scenario, it may be essential and important to look at a synergy between them. The Rise of AI Tools The rise of Artificial intelligence has been quite tremendous, and it has revolutionised several industries globally. Marketing is…
Read MoreHow to Boost Your Business With SEO
The online world is overcrowded with sources offering digital marketing advice. With increasing ease of internet accessibility, almost every person has the world at his fingertips. If provided the right kind of push, the talks of your brand can spread like a wildfire among your target audience. Studies show that most of the searches performed on the internet are done through Google. More than 60% of these people, click on the first 5 results that the search list displays. This makes it even more important to focus on SEO so…
Read MoreManage Your AdWords Shopping Campaign Effectively to Earn More Profit
Businessmen all over the world have already come to know Google AdWords Shopping Campaigns work great for e-commerce companies. However, proper shopping campaign structuring has always been an overlooked matter in case of Google AdWords Campaign Management. Small or new business owners who want to hit the ground of campaign management need to learn various tips and tricks for managing Google shopping campaign What is Google’s Merchant Center? Google Shopping Ads allow shoppers to find a product quickly and easily on the Google Search Network. But before you start creating a…
Read MoreHow PPC services can boost your business?
One most difficult thing is to choose the best digital marketing agency for PPC Management Services. The PPC Company in Delhi can be chosen through an internet resource, as per your requirement and company choice. Pay Per Click Management Services nowadays use Adword Paid ads that help you to gain much more visibility on the search engine. Furthermore, Adword PPC is the best technique if you are using mobile, or geo-targeted PPC services. What is Pay per click Services? Pay Per Click Management helps you to gain ranking quickly in…
Read More