AEO vs SEO: The Evolution of Search & Why It Matters

The internet as we know it today is a culmination of decades of effort; websites interconnected through links, powered by keywords, and enriched with quality, immersive content. SEO (Search Engine Optimization) has been instrumental in this growth, driving visibility and ensuring users find what they need. Yet, the digital landscape is evolving. With the rise of mobile-first experiences and groundbreaking AI technologies like ChatGPT, Gemini and natural Large Language Model based voice assistants, we’re entering an era where answers aren’t just searched, they’re delivered instantly. Asking a question naturally and…

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